Worldwide clothes designer Clara Lago Rashidian is taking the style business by storm from her Key Biscayne homebase.
With shops in Miami’s Wynwood district, Greece and Mexico, Rashidian’s Pitusa gives the most recent luxurious trend in girls’s beachwear, solar attire, pajamas, kaftans and attire. Pitusa has even caught the eye of worldwide celebrities.
Clara Lago Rashidian’s clothes retailer, Pitusa, situated in Wynwood.
Columbian recording artist Shakira, retired tennis star Serena Williams and Colombian actress Sofía Vergara have been photographed carrying Rashidian’s Peruvian-inspired beachwear, resort put on & loungewear.
World-renowed tennis champion Serena Williams carrying Pitusa.
Williams was seen in “The Bachelorette” TV present, Shakira has had Instagram posts displaying her in clothes from Pitusa, Vergara was seen carrying a sundress whereas purchasing in Hollywood.
“It was fairly wild seeing Shakira carrying them,” mentioned Rashidian, 36. “It actually blew me away and was such a lift of confidence. Somebody with excessive profiles carrying the model was loopy.”
Born in the UK, Rashidian moved to Key Biscayne to stay along with her father and attend school. She later moved to Brickell, the place she began her trend design enterprise 12 years in the past in her house, with the cash loaned by her mother and father.
Colombian singer-songwriter Shakira carrying Pitusa clothes.
Their funding paid off.
At this time, Rashidian has retail shops in Miami, Mexico and Greece and he or she’s planning to broaden in Key Biscayne and elsewhere.
To check the market in Key Biscayne, Rashidian held a profitable pattern sale final week. “It was wild and absolute mayhem,” she mentioned, noting that individuals have been filling a number of bins along with her clothes.
A Pitusa piece featured on their web site.
The clothes line displays the Key Biscayne life-style,the place individuals get pleasure from sandy seashores and pool-side rest. “The equipment are all-inclusive with the seashores,” she mentioned.
Rashidian mentioned she was recent out of school when the 2008 housing and financial disaster struck. She realized that regardless of the financial system, the marketplace for girls’s beachwear was doing properly.
“Issues you’ll be able to throw on – it is enjoyable and colourful,” she recalled. “That is what I needed to do.”
To get her model in the marketplace, Rashidian labored with nationwide and worldwide wholesale companies and loads of distributors in London, Greece and Canada.
In the end, she determined to open brick-and-mortar shops to attach with clients on a extra private stage.
Clara Lago Rashidian subsequent to a llama determine.
Rashidian mentioned the response has been “mega loopy.”
Rashidian opened her first Pitusa retailer in Wynwood, a Miami neighborhood that’s house to hip artwork galleries, retail shops, vintage retailers, eclectic bars and artisanal eateries. She has a ten,000 sq. toes constructing that features a warehouse for the distribution of her clothes and workplace areas for her crew in Liberty Metropolis.
Finally, she opened up a second retailer in Greece and a 3rd in Tulum, Mexico.
Rashidian lived in Key Biscayne on and off through the years, however determined to remain completely when she was pregnant along with her second youngster. She has two sons, ages two and 4.
“However I moved again to Key Biscayne after I was pregnant … as a result of Key Biscayne is a paradise for youths,” she mentioned.
Rashidian, who was an actress in the UK, mentioned she would love to show drama on the Key Biscayne Neighborhood Heart – one thing she did earlier than her trend design enterprise took off.
“I wish to begin educating drama lessons once more to become involved and provides again to the group,” she mentioned. “Proper now I haven’t got the time, however sooner or later I’ll as a result of I actually loved that.”
